Sony Camera Campaign on Amazon.com

OVERVIEW

Sony’s existing presence on Amazon.com was cluttered and difficult to navigate, with an overwhelming amount of information that made product discovery challenging. The page was not optimized for mobile, limiting accessibility for a growing segment of shoppers, and the client had no insight into customer behavior or engagement metrics. The challenge was to redesign the experience to be visually engaging, intuitive, and data-driven, helping customers explore Sony’s cameras and lenses with confidence while providing actionable insights to the brand.

PROCESS

I conceptualized and designed a new UX journey that brought Sony’s camera and lens lineup to life in an interactive and educational way.

Key Design Features

• Interactive Lens + Camera Journey:
Customers could explore different Sony lens/camera combinations and view sample images taken with each setup. This visual-first approach helped demystify technical specs and empowered customers to make informed choices.
• Photography Preference Filters:
I designed a shopping filter tool that let customers sort camera bodies and lenses based on use cases like portrait, action, or landscape photography, guiding them to the right gear for their needs.
• Seamless Mobile Optimization:
The entire experience was rethought for mobile-first browsing, ensuring Sony’s products were discoverable and easy to compare on any device.
• Engaging Visuals & Simplified Layout:
I created a clean, user-friendly design system that made product exploration intuitive while maintaining Sony’s premium brand aesthetic.

By blending visual storytelling with interactive functionality, the new experience turned a static product page into a dynamic decision-making journey.

RESULTS

The redesigned Sony experience significantly improved both engagement and usability while giving the client actionable insights.

• Improved product discoverability with intuitive filters and guided browsing
• Higher customer engagement through interactive visuals and sample imagery
• Optimized mobile experience that expanded accessibility and boosted on-the-go shopping
• Actionable data metrics provided to Sony, enabling ongoing performance measurement and refinements
• Stronger purchase intent, as customers could now easily connect features with real-world use cases

This project transformed Sony’s Amazon presence from a static, cluttered storefront into an immersive, customer-first experience. By focusing on interactivity, education, and mobile usability, the campaign successfully bridged the gap between complex product specs and customer understanding—helping Sony drive both brand confidence and sales performance on Amazon.com.